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Ni hao!
This month's DigiTrends celebrates China's national holidays,
with a fitting focus on government policy and legislation.
Make sure to watch 7Up's love story, the latest viral sensation... |
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Paying the price for 50 Centers
Surfing the forums and bulletin boards, the active netizen cannot help but run into them. They are the most vehement voice supporting China, the Chinese government and all of its policies. They attack in large numbers; attempting to change the tide of public opinion, and sometimes they succeed. I'm of course talking about the 50 cent Party (Wu Mao Dang).
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This feeling is
not available
The last Monday was a special day for the in love Chinese, it was Valentine's Day, known as Qixi Festival (七夕节). The legend tells that a cowherd (牛郎) and a fairy seamstress (织女) fell in love without the Goddess of Heaven's approval. When the Goddess found out about their marriage, she decided to punish them, separating the two lovers forever…
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The Dark Side
of the web
China's online population is the world's largest and shows no sign of slowing down any time soon. With current Internet penetration in China at approximately 30%, the room for expansion is phenomenal, however is this future of mass online communication one that should be anticipated with apprehension?
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WHO IS PROFERO?
Profero is an independent, privately owned digital marketing agency founded in London in March 1998.
Specialising in advertising and marketing it numbers over 500 employees in fifteen cities: Beijing, Hong Kong, London, Madrid, Milan, Mumbai, Munich, New York, Paris, Shanghai, Seoul, Singapore, Sydney, Tokyo and Zurich.
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