China DigiTrends November 2010 Edition

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Happy Halloween! This month’s DigiTrends focuses on Branding in China, exploring the rising profile of leading brands, the ever increasing importance of buzz and brand communication and finally the emergence of wider local and global issues within the minds of China’s budding consumers.

Buzz and Belief: Brand Values of the Digital Age Brands are built on people’s emotions and intuitive feelings. Trust, which links to brand reliability, and feelings of brand-associated pleasure, come from meeting and beating customer expectation; in today’s digital-savvy China this has never been truer... Read the full article

		The Future of China's Brands: Global by 2020 China has continued unstoppable growth as August saw them become the world’s second largest economy, overtaking Japan; however critics argue that for China to become a true contender for the world’s leading economy their grasp of branding is fundamental... Read the full article

Earth Heroes A couple of days ago, the Hong Kong-based power and energy company, CLP, launched a digital call in order to sensitize the importance of preventing global warming. Brands in China are waking up to consumer’s “green” values, catering with a plethora of interesting digital marketing strategies. Read the full article

Watch the most popular video clips

Nike heralds Chinese Athlete Liu Xiang as a Superhero	Armless Piano Sensation Liu Wei	Will you still love me if I am Fatty?

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