China DigiTrends February 2011 Edition

If you are unable to see this message. Click here to view
To ensure delivery to your inbox, please add digitrends@profero.com to your address book.


Gong Xi Fa Cai! The Chinese New Year has dawned upon us again and this month in Profero we welcome the year of the Rabbit. The Rabbit is the fourth animal in the 12-year cycle of the Chinese Zodiac. Folks born with this sign are thought to be articulate, talented and ambitious.

Baidu's Internet Cleansing Campaign In a new attempt to show its commitment in working with the Chinese government, Chinese search engine Baidu has initiated a new campaign to eliminate the Internet of 'bad' information. Read the full article

		Pengyou.com - Tencent's new open platform social network In Chinese 'pengyou' means 'friend', but is now also Tencent's most recent approach to their famous QQ service. For many Chinese web users a QQ number is just as important as their phone number. Read the full article

Digital Piracy in China Alongside Baidu and Tencent's recent pledges to rid the Chinese Internet of bad information, it now also looks like China is also going to begin cracking down on digital piracy. Read the full article

Watch the most popular video clips

7-Up prequel to October 2010’s TVC	Intel’s evolution of weather reporting	Beggar Lolita

P +8610 5869 9391
E digitrends@profero.com
W digitrends.proferochina.com

Join our Facebook group, keep up to date with our latest Tweets or check out our photos!

WHO IS PROFERO?

Profero is an independent, privately owned digital marketing agency founded in London in March 1998.
Specialising in advertising and marketing it numbers over 500 employees in fifteen cities: Beijing, Hong Kong, London, Madrid, Milan, Mumbai, Munich, New York, Paris, Shanghai, Seoul, Singapore, Sydney, Tokyo and Zurich.

Read more about us