If you are unable to see this message. Click here to view
To ensure delivery to your inbox, please add digitrends@profero.com to your address book.
China DigiTrends MAR 2011
Spring is here.
However, looking out the windows of this office would belie one into thinking that we are still in the hazy shade of winter. The current foggy lands of Beijing would turn the most upbeat and colourful events into a pale shade of grey. On a brighter note, the latest issue of DigiTrends has arrived and here in Beijing we hope that it would add some colour into this gloomy weather.
About DigiTrends About DigiTrends
 
DangDang IPO-Gate, lack of PR counsel can be detrimental to your stock price
When DangDang stock price dipped over 10% in a week, one could easily have imputed it to the heated and controversial exchanges between its CEO, Li Guoqing, and alleged Morgan Stanley representative over the under-valuation of the company's IPO China's Twitter-like microblogging service Sina Weibo. And while this is far from being an accurate truth, they probably wouldn't be totally wrong.
Read the full article 		  DangDang IPO-Gate, lack of PR counsel can be detrimental to your stock price
The Battle of China's Micro Blogging Market   The Battle of China's Micro Blogging Market
With Twitter being blocked from Mainland China in 2009, there have been a number of similar services arising in the Chinese micro blogging market. However, there are two micro blog sites that have distinguished themselves from the masses of Twitter replicas – Sina Weibo and Tencent Weibo.
Read the full article
The Complexity of Email Marketing in China
The number of Internet users in China is growing every day, and the number of email users is far bigger that the total population of the US. This figure is due to Chinese Internet users confessing that they have different email addresses. One out of two has a work email address and a quarter uses a social network.
Read the full article 		  The Complexity of Email Marketing in China
Facebook in China: The Future is Still Unclear   Facebook in China: The Future is Still Unclear
China's social networking service (SNS) market size has exceeded RMB 1 billion in 2010, having grown more than 200% compared with 2009. Astonishingly, the figure is expected to double again in 2011. It is no wonder that soon after Facebook CEO Mark Zuckerberg was selected by Time magazine as Person of the Year 2010, he sets off to China.
Read the full article
Watch the most popular video clips
A new way of inputting Chinese characters called AEVIOU has been developed by several students from Shanghai Jiao Tong University One of the latest Pepsi ads involves what job hunters want - acing that job interview. Tencent launched this Lunar New Year's eve ad that touched the hearts of millions.
A new way of inputting Chinese characters called AEVIOU has been developed by several students from Shanghai Jiao Tong University One of the latest Pepsi ads involves what job hunters want
- acing that job interview. 		Tencent launched this Lunar New Year's eve ad that touched the hearts of millions.
CONTACT US

FOLLOW US ONLINE
Join our Facebook group, keep up to date with our latest Tweets or check out our photos!

twitterFacebook Flickr

 Modo - Profero
WHO IS PROFERO?
Profero is an independent, privately owned digital marketing agency founded in London in March 1998.
Specialising in advertising and marketing it numbers over 500 employees in 14 cities: Beijing, London, Madrid, Milan, Mumbai, Munich, New York, Paris, Shanghai, Seoul, Singapore, Sydney, Tokyo and Zurich.

Read more about us