China DigiTrends May 2011 Edition

If you are unable to see this message. Click here to view
To ensure delivery to your inbox, please add digitrends@profero.com to your address book.


May marks the month in which we pay tribute to all the hardworking souls out there. Labour Day has arrived and in China, most people would be taking a short break during the long weekend and returning to work on the 3rd of the month. And not forgetting all the mommies out there, Happy Mother's Day!

"Groupon fatigue" in China Gaopeng.com, the joint venture from Tencent and Groupon, which offers group buying deals to Chinese consumers, has officially opened on March 16, 2011, as part of the company's push to break into China's group buying market. Read the full article

		Social Network Marketing on Microblogging Service: Macro Revenues? As is known to all, Twitter has been testing advertising models such as Promoted Tweets, or micro-blog entries that are highlighted when users search for keywords on Twitter since last year. Read the full article

China Vs The World The Chinese government to the outside world seems to be controlling and offers no freedom to its Chinese citizens. Whereas, in certain eyes the government is just doing what is best for China and its citizens. Read the full article

Watch the most popular video clips

Intel keeps coming up with interesting ads	Darkie toothpaste tries to tug at heartstrings with a Mother's Day ad	This Evian's ad isn't from China, but it's quite popular and you'll see why.

P +8610 5869 1955
E digitrends@profero.com
W digitrends.proferochina.com

Join our Facebook group, keep up to date with our latest Tweets or check out our photos!

WHO IS PROFERO?

Profero is an independent, privately owned digital marketing agency founded in London in March 1998.
Specialising in advertising and marketing it numbers over 500 employees in 14 cities: Beijing, London, Madrid, Milan, Mumbai, Munich, New York, Paris, Shanghai, Seoul, Singapore, Sydney, Tokyo and Zurich.

Read more about us