About DigiTrends
What is DigiTrends?
DigiTrends aims to provide an overall insight into the digital marketplace in China.
Our blog entries draw from research, sourced articles and expert opinions, covering all major digital areas: from every aspect of digital advertising, to the latest developments in digital technology.
We are also addicted to social media, and specifically blog on the unique challenges in China, sharing case studies and local insights from Profero HQ.


Who are Profero?
Profero are a leading, wholly independent, digital marketing agency, with offices across the globe.
In order to inspire our clients (and ourselves!) with creative, passionate and decisive ideas for the digital marketplace, we strongly believe in keeping our finger on the pulse of local development.
Each country has its own unique climate, with a set of challenges and advances that set it apart from the rest of the world. This is particularly apparent in areas of fast development, such as the digital marketplace.
By accurately documenting and evaluating local digital growth and challenges, we not only appreciate and execute better local campaigns: we create a truly informed viewpoint for designing innovative global strategies and insights.
It is from the centre of China's cultural and business capitals, Beijing and Shanghai, where Profero China operate and produce DigiTrends.
What are we trying to achieve?
Profero China want to learn more about what is happening, digitally, in China. We want to share our insights and stories with you, so you can be better informed about the digital climate in China; maybe someday you'll think of us and share something useful you learn, or maybe you will want our help for your business.
We want to achieve understanding in China's digital world. We believe the power of social media offers us a unique window to understand this world, by opening the floor of thought to everyone who makes up the vast digital population.
We especially hope to hear from industry peers, digital-minded businesses, clients and anyone who is fascinated by digital media!
Can I share my thoughts and ideas with you?
Ofcourse! We are eager to have your opinions and ideas about anything we produce on our blog (Barring, for obvious reasons, any blatant self-promotion, profanity, ad attacks, troll-like behaviour or illegal materials).
If there is something you would like to say or ask us, but not in the comment section, please give us an email at digitrends@profero.com. We'll get back to you in a flash!
Please email us at digitrends@profero.com
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