DigiTrends Your source for Chinese digital insights

9Apr/100

Baidu’s translation tool

Seems like finally Baidu has decided to come up with something useful - a free translation tool within Baidu Toolbar that users could make use of while surfing the Internet. Users will be able to obtain phonetic symbols, pronunciations and detailed explanations from the translated results. Computers installed with Microsoft's TTS voice engine would be able to listen to the actual pronunciations.

However, the report only mentioned that this would be applicable for English to Chinese translation, which still leaves work to be done on other languages. And apparently it will only work with Internet Explorer, which is something I personally feel that Baidu should expand on, since there is a growing number of users relying on Mozilla, Safari, and even Chrome.

Source: http://www.tradingmarkets.com/news/stock-alert/bidu_ksftf_baidu-kingsoft-launch-translation-service-899011.html

http://www.chinatechnews.com/2010/04/09/11873-baidu-sobar-kingsoft-iciba-jointly-launch-internet-translation-service-in-china

8Apr/100

Eyeing the Prize of China’s No 2 Search Engine!

With their relocation to Hong Kong, Google have gained much respect surrounding what has been an intense battle of morals (Don't be evil!), politics (censorship vs free speech/internet) and business (the price of colluding with China). This stand does however come with its consequences, and although our friends at Profero Performance pointed out a blip of traffic propelling Google.cn's daily hits above even those of Baidu's, the traffic is once more settling down again - falling down to a search share of around 36%.

The question now is: will Google.cn sink out of China?

The moves of Google and its search partners suggest this is certainly the case. Just two days after the HK move, Google confirmed their plans to phase out deals providing online and mobile search services to Chinese-based partners; not a rouse, major mobile operator China Unicom soon announced that it would not be providing Google's search functionality on any of its newer handsets.

To add insult, Chinese press - the majority of which is government backed - has already began the vilification of the search giant, with papers like People's Daily accusing Google of collaborating with secret services and US spies. The mood of the nation is inevitably mixed towards Google, but, as a Chinese expat, I can declare with confidence that the government's media spin will likely result in an overall down-spiral of traffic: particularly from cities outside of Tier 1, where offline media influence is much stronger.

With Google recoiling from China and ill-regard from the Government, a new dawn awaits for the lesser-known Chinese search engines; time will tell whether this is truly a fight, or simply a case of crows on carrion - either way, the media moguls feel that the 'No 2 spot" is officially up for grabs. Who's in line?

Not just Soso

With Yahoo Search practically folding in on itself, first in line has to be Tencent. As a multi billion dollar industry encompassing the country's most popular instant message service, QQ, Qzone (blogging service), QQ games, a western-version portal, and even a microblogging site in development, Taotao; it could be time for Tencent's Soso.

Remind you of anyone?

Soso (the chinese sound for "search search") had originally been powered by Google search until September 2009, when Tencent's large investments meant that their independent web search engine could be used. This promptly followed with Soso switching from using Google's advertising platform to its own in November. Finally, Google mobile search was removed from Tencent's mobile site in February 2010, completing the liberation of Tencent's search engine.

Tencent's Soso is perfectly positioned, with its background partnering with Google surely providing it with some useful insights and methods for rolling out a successful search offering. It's last 6 months of development, marking a mirrored development to the Google franchise, means it has a strong search advertising platform; infact Jeff Xiong, the CTO of Tencent, remarked that the advertising platform should attract hundreds of thousands of partners within the next two years - a bold statement indeed, but one that fits the rapid development of this local giant.

With Soso also reportedly planning expansion operations to more than double it's 500 dedicated staff to over 1,000, the next two years of development reveal a confident and calculated search engine which has reacted with perfect timing to Google's move.

Although, Tencent has not officially announced a direct "reaction strategy" to Google's March move, the business plans in place already look suitable to propel it's traffic. Furthermore, Tencent, has the perfect demographic, with its services highly used by China's impressionable youth; it's customers like exciting and new digital developments, so Tencent's stated focus on producing an "individualized, socialized, intelligent and mobile" search service, surely shows the ambition needed to further captivate a growing China.

So who's Sogou?

Although the media have been drumming up the key emergence primarily of Soso, it has been Sogou who have made a direct challenge to Google's throne. Last week Sogou released some vague details outlining their marketing strategy to steal Google's search share, and it's employees!

Hmm...something feels familiar

Sohu's chairman, Charles Zhang has reportedly signaled a trio of initiatives which will take advantage of the current climate and elevate Sougu's positioning amongst China's search engines.

Measures include "shark" tactics, stalking Google's fleeing ship and recruiting its current and former partners, offering better prices for search accounts. Truly playing the marauder, Sougu also stated they will poach Google China's employees - presumably expecting salary steals amongst the anxious crew. The most vague, and expected, initiative is that Sougu will make drastic improvements to the way in which its search metrics function, the engine's usability, and it's quality and range of related products.

In the maritime scenario, before setting off into uncharted waters questing for search fame, Sougu will also hoist a large mast: a large advertising campaign is expected to be announced backing the initiatives and nationally announcing the search engine's brand presence.

Soaring Search

Ofcourse Baidu will benefit from this activity, and it's almost fair to say that every competitive Chinese search engine should see some benefit, as Chinese netizens float between options, many seeking an accredited, "government-backed" alternative to Google. Many of these engine already have stings to their bows, offering ecommerce, communication, or portal services whilst attracting search via a network of affiliated partners.

Search activity increased 33 percent between September 2008 and September 2009; the number of searches per user is rapidly rising, and this has been uniform across search engines throughout Asia-pacific. Google's denouncement comes at a time when China's netizens have never been so eager to search; China's engines know this, and the gears are certainly shifting!


Sources:

http://gs.statcounter.com/#search_engine-CN-daily-20090801-20100408

http://www.marbridgeconsulting.com/marbridgedaily/2010-03-24/article/34557/sohu_eyes_googles_market_share

http://www.media.asia/DigitalMedia/searcharticle/2010_03/Google-China-update-Sohu-announces-plan-to-gain-market-share-for-its-Sogou-engine/39328?src=mostpop

http://www.media.asia/searcharticle/Search-traffic-leaps-33-per-cent-in-Asia-Pacific/2008/37758?src=related

http://www.marbridgeconsulting.com/marbridgedaily/2010-04-06/article/34850/tencent_investment_in_soso_totals_rmb_400_500_mln

http://online.wsj.com/article/SB10001424052748704059004575127580407669118.html?mod=rss_whats_news_us

http://politifi.com/news/After-China-Move-Google-Faces-the-Fallout-327536.html

http://www.dnaindia.com/world/report_google-risks-losing-market-share-in-china-after-withdrawal_1362495

13Jan/100

Google quitting China?

It is indeed shocking but Google has just said it might discontinue its operations in China after cyber attacks have been launched recently against Chinese human rights activists. It has also decided to stop filtering search results on its engine which would certainly be an issue with the Chinese government. Apart from itself, Google has also said many other companies have also been similarly attacked and they are taking steps to inform these companies.

Would Google really quit China? Can they afford to lose such a big market? What would it be like to have a Google-less China? What would it mean to Baidu to lose its closest competitor in search? While we await further news with bated breath, here are two official posts from Google on the above. Kindly note that the links below are not working due to limited access of my IP location.

A new approach to China
1/12/2010 03:00:00 PM

Like many other well-known organizations, we face cyber attacks of varying degrees on a regular basis. In mid-December, we detected a highly sophisticated and targeted attack on our corporate infrastructure originating from China that resulted in the theft of intellectual property from Google. However, it soon became clear that what at first appeared to be solely a security incident--albeit a significant one--was something quite different.
First, this attack was not just on Google. As part of our investigation we have discovered that at least twenty other large companies from a wide range of businesses--including the Internet, finance, technology, media and chemical sectors--have been similarly targeted. We are currently in the process of notifying those companies, and we are also working with the relevant U.S. authorities.

Second, we have evidence to suggest that a primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists. Based on our investigation to date we believe their attack did not achieve that objective. Only two Gmail accounts appear to have been accessed, and that activity was limited to account information (such as the date the account was created) and subject line, rather than the content of emails themselves.

Third, as part of this investigation but independent of the attack on Google, we have discovered that the accounts of dozens of U.S.-, China- and Europe-based Gmail users who are advocates of human rights in China appear to have been routinely accessed by third parties. These accounts have not been accessed through any security breach at Google, but most likely via phishing scams or malware placed on the users' computers.

We have already used information gained from this attack to make infrastructure and architectural improvements that enhance security for Google and for our users. In terms of individual users, we would advise people to deploy reputable anti-virus and anti-spyware programs on their computers, to install patches for their operating systems and to update their web browsers. Always be cautious when clicking on links appearing in instant messages and emails, or when asked to share personal information like passwords online. You can read more here about our cyber-security recommendations. People wanting to learn more about these kinds of attacks can read this U.S. government report (PDF), Nart Villeneuve's blog and this presentation on the GhostNet spying incident.

We have taken the unusual step of sharing information about these attacks with a broad audience not just because of the security and human rights implications of what we have unearthed, but also because this information goes to the heart of a much bigger global debate about freedom of speech. In the last two decades, China's economic reform programs and its citizens' entrepreneurial flair have lifted hundreds of millions of Chinese people out of poverty. Indeed, this great nation is at the heart of much economic progress and development in the world today.

We launched Google.cn in January 2006 in the belief that the benefits of increased access to information for people in China and a more open Internet outweighed our discomfort in agreeing to censor some results. At the time we made clear that "we will carefully monitor conditions in China, including new laws and other restrictions on our services. If we determine that we are unable to achieve the objectives outlined we will not hesitate to reconsider our approach to China."

These attacks and the surveillance they have uncovered--combined with the attempts over the past year to further limit free speech on the web--have led us to conclude that we should review the feasibility of our business operations in China. We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China.

The decision to review our business operations in China has been incredibly hard, and we know that it will have potentially far-reaching consequences. We want to make clear that this move was driven by our executives in the United States, without the knowledge or involvement of our employees in China who have worked incredibly hard to make Google.cn the success it is today. We are committed to working responsibly to resolve the very difficult issues raised.

Posted by David Drummond, SVP, Corporate Development and Chief Legal Officer

The follow up post below.


Keeping your data safe

Tuesday, January 12, 2010 at 3:00 PM

Many corporations and consumers regularly come under cyber attack, and Google is no exception. We recently detected a cyber attack targeting our infrastructure and that of at least 20 other publicly listed companies. This incident was particularly notable for its high degree of sophistication. We believe Google Apps and related customer data were not affected by this incident. Please read more about our public response on the Official Google Blog.

This attack may understandably raise some questions, so we wanted to take this opportunity to share some additional information and assure you that Google is introducing additional security measures to help ensure the safety of your data.

This was not an assault on cloud computing. It was an attack on the technology infrastructure of major corporations in sectors as diverse as finance, technology, media, and chemical. The route the attackers used was malicious software used to infect personal computers. Any computer connected to the Internet can fall victim to such attacks. While some intellectual property on our corporate network was compromised, we believe our customer cloud-based data remains secure.

While any company can be subject to such an attack, those who use our cloud services benefit from our data security capabilities. At Google, we invest massive amounts of time and money in security. Nothing is more important to us. Our response to this attack shows that we are dedicated to protecting the businesses and users who have entrusted us with their sensitive email and document information. We are telling you this because we are committed to transparency, accountability, and maintaining your trust.

Posted by Dave Girouard, President, Google Enterprise

22Oct/090

Fact: Taobao launches search engine

The earlier rumour about Taobao launching a search engine has now been confirmed. It has the look and feel of Google and Baidu, clean without any ad cluttering. No bid-ranked slots would be available but introduction of ad spaces on the right side of the result page could be on the horizon.
Taobao Search
However, as it turned out, there really wasn't that much of a difference between the search results on taobao search and the main site. As a matter of fact, even the ads were similar. Just take a look at these screen captures when you perform a search for "lenovo" on each site.

Taobao search engine

Taobao search engine

Taobao main site

Taobao main site

The search engine will also be deployed into 300,000 mobile phones, which is a refreshing platform if you are often on the move and need to browse or purchase on the go. This should prove to be a positive move by Taobao since a big percentage of the Chinese population claims they access the Internet often through their mobiles.

7Sep/090

Baidu launched its online ads management system

Baidu (Nasdaq:BIDU) has opened the official site for its free online ad management system at adm.baidu.com although the system is currently in alpha testing with access limited to members of the Baidu Union advertising alliance, KissBaidu reported September 1.

The system offers a number of ad management tools such as placement management and ad content hosting and report feature.

source: About JLM Pacific Epoch