DigiTrends Your source for Chinese digital insights

Digi Doufu: Our Monthly Pick Of China’s Viral Videos

Digitrends introduces Digi Doufu, a new monthly article serving you a selection of vibrant, viral media circulating around China. This month, we pick 5 of the most popular videos shared on youku.com.

It is important to see an increasing number of local, homegrown businesses contributing viral videos to the video sharing communities in China; viral video is the real leveler for brands in China, and it's positive to see big names amongst local brands this month.

Enough said, here is our pick:

1) The Fatty's Love Story (Mercedes Benz/Smart)

A seemingly honest story about big love, told through a little car.

2) Beauty & the Egg (Chery)

Sometimes only a car will crack it.

3) Sexy Card Swiping Technology

China Unicom released this 'mobile-camera' style clip, demonstrating the mobile phone-cum-transportation ticket.

4) Beer art from frosty Harbin

Released in time for the extravagant ice festival - creative ideas can come from a drink or two!

5) Theory Of Relativity (Buick)

Buick reinterpret Einstein's classic E=MC2 formula. Apparently, if applied, it gives cars a "SuperBoost!"